Beyond the Building

Facebook Got Me a Job

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I am sure you have heard stories of individuals losing their jobs because of things they have posted on social media sites like Facebook.

This happened to one of my very good friends. Some people fear social networking sites because they have heard stories such as these.

I think this is misplaced fear by many. It is a fear of the unknown or the unexplored.

As a society we have long established communication norms. Norms for what is confidential, what is over sharing, and even norms for the small talk that leads to more substinative sharing.

Social network aided communication is no different than any other channel of communication. These norms still apply, and when they are violated there are consequences.

My friend would be the first to tell you that it is not because of Facebook that he lost his job, but because of what he shared. Had he shared the information in an offline context he still would have lost his job.

It is common to hear stories of people loosing their jobs because of Facebook, but how common is it that you hear stories of people finding jobs because of Facebook.

The infographic below, ‘Can Facebook Get You A Job?’ shows that 36.6 million American report using social media to land their current job. That’s far more than I have heard lost their jobs because of social media. In my own experience I can report that social media has been instrumental in landing new clients for web design at Beyond the Building.

Social Media is a reality in our society’s communication structures and ministry organizations would be wise to incorporate social media into their communication strategies.

Sites such as Facebook should not be feared, but we in the church need to master these new communication tools to more effectively communicate the message of incarnation this Advent season.
Social Job Search
Created by: MBA Online

Your Input

How do you think churches and ministry organizations should incorporate social media into their communication’s strategies? I would love to hear your ideas. Please share in the comments.

Communication in the Church of the Future

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Social Media is all the buzz these days. For those in the church this new technology leaves us wondering how to use this tool as a means to support our ministries.

There are questions of mastering the technology, engaging the conversation, social evangelism, social media polices, Facebook group vs. a Facebook Page, and the like.

The cultural shift occurring in society is greater than social media alone.  Social Media is just one of the first manifestations of this shift.

A Shift in Communication

We are in the beginnings of a communication transition. Only the second such transition in the history of humanity.

The first was post Gutenberg when society transitioned from the Oral tradition to that of print.

This communication transition precipitated a cultural revolution and ushered in Modernity.  All of modernity was built on the written word. Information was controlled by the select few with the funds to produce and publish content.

It was a communications model of one to many – pulpits, stadiums, books, TV, and Movies all existed within this model.

Many to Many

The popularity of Social Media is in part because it shifts the one to many model on its head. Social Media allows for communication of Many to Many.  This communication occurs with out the gatekeepers of publishing houses, TV networks or big Movie studios.

Anyone can sign-up for a social networking site and instantaneously have a platform in which to communicate with Many.  Geography is no longer a barrier to communication These social networks bring individuals together without regard to national boarders, and with programs such as Google Translate language in no longer barrier to communication!

Many to Many communication allows everyone to be creators and publishers of content.

What Does All This Mean for the Church?

I don’t know exactly. We are just at the very early stages of this transition and technology continues to evolve at ever increasing pace.

I do believe that social media is just the catalyst for this transition and those of us in the church would be wise to be thinking beyond the tools of Social Media and the implications they have on social communication.

Consider this… The high school Class of 2011 was the last class to graduate that was born before the mass spread of the internet. In the last eighteen years we have become a digitally connected society.

All future generations will only become more digital. Many schools are already replacing printed text books with digital readers.  In a few short year this will be the norm for all students.

Soon your pocket book will be replaced with your smart phone. The need to carry cash or credit cards will be replaced by waving you phone by a terminal at a cash register.

Researchers have already developed LED contacts that enable you to place a screen directly on your eye.

So I say again social media is only the beginning of this digital transition in communication, and will have lasting impact on how all future generation communicate the Gospel.

As the church we not only need to be mastering the tools of social media to connect with and communicate with society, we also have to be studying how these transitions in communication will transform how we are community and how we exist as church.

I propose we will look extremely different as a body in just a short 20 years, but more on that in a future post.

Please share your thoughts on how shifting communication norms will change how we are church in the comments below.

What I am Reading: Social Media Resources for Ministry

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Beyond the BuildingOur main goal at Faith Growth is to assist faith communities in developing the required digital media foundation to support their ministry. Social media is a key component of this foundation. We refer to using social media tools as doing ministry “Beyond the Building.” I have come across some information this week that is of interest, and I want to pass it along to you. These resources provide helpful suggestions for organizations regarding social media.  They are targeted to the business community, however, I feel there is a great deal that ministry organizations can glean from them as well.

  1. Brian Solis has a great interview with Charlene Li author of Open Leadership.  The video is about 15 minutes and offers great insight into leadership in our current times.
  2. CIK Marketing has a good piece titled, “Link Bait.” Churches produce a great deal of content.  I do not believe that the church needs to produce new content for digital media, but repackage what is already being produced for digital consumption.  This article gives 5 suggestions for types of content that is attractive to readers.
  3. Amber Naslund shares, “4 Ways To Give Your Presentations Legs.”  Her article offers good tips for giving your offline presentations a life of their own in the online world.  Once again I reiterate that participating in the digital world is not about necessarily creating new content, but making it available in new ways.

I hope you find the resources helpful for your ministry.

Let me know what’s working for you as you engage ministry in a digital context in the comments below.

Disclosure: If you choose to purchase Charlene’s book from the link above Faith Growth receives a commission form

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