But really though, humor is a great way to make yourself, your website and your newsletters more personable and clickable. A word of caution, the more complex the joke, the more potential it is to flop and/or offend. Keep your humor lite and positive. You’ll want to be sure whatever you say can’t be taken out of context.

(If you want a test audience, meet us in our Facebook group and let’s see how funny you really are.)

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