By now I hope you have your directory profiles and social pages set-up. (Not sure what profiles to set up? Check out this post for some ideas!) Now it’s time to pass the baton to your members and staff. Ask for their help in filling out reviews (for Google Business, Yelp, Bing, etc.) and sharing their images of your church.
1. Success stories. Everyone loves to hear good news, especially during these challenging times. Talk to your members about their recent wins. Were they able to hold a small, socially-safe wedding at your church? Did y’all host a virtual summer camp to help entertain the kids? Or perhaps we can reminisce about simpler times when the highlight of someone’s week was to join in the comradery at Sunday service. Asking your members to share success stories will automatically steer reviews in a complimentary direction.
2. What makes your church special. Everyone has their own unique strengths. The same can be said for churches. For example, if your church offers something unique or special to your members, ask that they share what they think makes your church so special. Maybe you have a ministry for special needs adults or your choir has a very unique sound–whatever it may be, if it speaks to someone in your church, it might strike a chord with a potential visitor.
3. Upgrading from Polaroids. Don’t forget to ask your people to share pictures of your church and events! Not only does this save you and your staff the responsibility of playing photographer for all events, but it also gives your members the ability to share their happy memories with your church.
One last thing I want to note when it comes to the church sharing pictures, be sure you get permission from people pictured before you post. Also, if you want to re-share pictures from someone else (because these make great additions to the content on your website and blog), be sure you get permission from the poster that you’re approved to share.
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