Last, but not least, one of the best ways to improve your online presence is–drumroll, please–by blogging!
As we mentioned in our previous post, the more reviews, posts and tags that mention your church, the higher your church’s websites–that’s plural because we’re counting your social media pages too–will list in the search engines’ results. That’s because search engines have “crawlers” that scour the internet to find what’s popular and new.
These crawlers love fresh content so regular blogging is a great way to increase your website’s popularity with search engines. Additionally, blogging helps Google realize that your website is more than a calendar of events (like Sunday service and potlucks). Once Google learns that you can help people with their faith journeys, your site will be recommended in more search results.
If you’re not already, be sure to follow us on social media for ideas for blog writing. You can also check out our Digitally Yours Facebook group and ask fellow church leaders for recommendations and see what they’re sharing.
Did you miss parts 1-3 of this series? No worries! Check our blog to catch up.
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For more in depth lessons on content creation and engaging current and new church members, we start new Digital Ministry Coaching cohorts monthly. Schedule a discovery session with me today to see if our program would work for you.